2015 Summer Harvest Forever Postage Stamps – First-Class Mail, Booklet

$29.00

Quantity

5 Booklets of (100 Pcs) 25 Booklets of (500 Pcs) 50 Booklets of (1000 Pcs)

Quantity

To draw customers to a brand, producers needed enticing marketing. They used colorful, idealized images of fruit orchards and countryside farms to convey the natural and wholesome origins of their products being shipped nationwide. Firmly glued to the end of wooden crates, the vivid posters spoke for the product inside.

Over time, the design focus shifted. The landscapes of the late 19th century labels were replaced with more direct marketing slogans and images. A healthy child holds out a peach, suggesting the customer try it. A product’s health benefits might be boasted in a slogan or brand name. As time went on, less and less art and more product information appeared on the labels. And eventually, cardboard boxes made the crates and their labels obsolete.